Today's companies must be increasingly imaginative in their marketing strategies to gain the attention of potential customers or to retain them, and in the personalized business gift they find a perfect means of communication since they have a very positive impact on potential customers, regular customers, or even company employees.
What is a corporate or promotional gift?
A promotional or corporate gift is one that incorporates the company's logo into the body of the product. Generally they are good at making the logo very visible and thus achieve great exposure by always being visible to the people who receive them and therefore to their environment as well.
We can differentiate between already manufactured personalized gifts (link), which only need the logo printed in order to be delivered, and personalized imported gifts (link), which can be custom made from scratch.
What are the benefits of a promotional gift?
1. They improve the perception of the brand.
2. They increase interest in the company that gifts it.
3. They increase brand recall.
4. They activate the customer's emotions.
5. They save resources.
6. They build customer loyalty.
7. They are not costly.
Can you do branding with a corporate gift?
Many promotional gifts can be so personalized that even the colours of the product can simulate the corporate colour of the company, and along with the logo can very efficiently convey the values and vision of the brand, whether it's already well-known or in the process of being built.
Are personalized gifts cheap?
Unlike the usual campaigns within a marketing strategy, promotional gifts have a low cost and are very flexible since there is a wide variety of products with prices below € 1 and up to € 50 per unit depending on the quantity.
At Connectad we make it easy for you, filter the maximum price you want to spend on the product range that interests you the most, and we will give you ideas!
How to choose the best promotional gift?
In addition to the budget, a mandatory restriction, in order to carry out a campaign with an advertising gift it is necessary to take into account several factors such as:
- Is it a gift for company employees or customers?
If it is a gift for employees, consider that it can be a gift that is repeated over time, therefore, be more mindful about the utility, the price and its use. In the end, your employees will be the prescribers of your brand. However, if it is for a specific campaign for potential or loyal customers, focus on quality, don't skimp so much on the price, and remember that they are what they buy from you and they can make others do it as well. - What sector do you represent or would you like the gadget in question to represent?
Depending on the sector, you can choose a technological product, a sports gadget, a multi-purpose tool, etc. It all depends on the sector you want the product to represent. - What do you want to convey with the gift?
It is important that you are clear about what you want to convey with the product, because if you are a company that's promoting sustainability, it wouldn't make sense to give away personalized plastic bottles, right?
But you don't have to think about it so much—call us, tell us about it, and we will help you choose the personalized gift with your perfect logo.