The best examples of promotional merchandising to boost your brand

In a world where competition is increasingly intense, highlighting your company is no longer a whim but a priority. One of the most effective ways to achieve this is through personalized promotional gifts. Apart from offering visibility, they generate loyalty and increase brand recognition. In this post, we share the main examples of promotional merchandising that can help you connect with your customers in a remarkable way.

Examples of promotional merchandising: everyday items

On the street, in the office, on public transport, at home, in a store or a shopping centre... Wherever it is, every time your clients or suppliers use promotional items, many people will see your company's logo or name and will have your brand in mind.

Reusable bags: the best mobile support

More and more people are aware of the importance of collaborating in the conservation of our planet. It is important to connect with consumers who value sustainable practices. In this sense, personalized reusable bags are one of the best examples of promotional merchandising, because they combine utility with environmental responsibility. They are practical for daily use and excellent mobile supports for your brand.

Water bottles: commitment to sustainability

Reusable water bottles have quickly gained great popularity in the field of promotional corporate gifts. In a world where sustainability is paramount, they are an excellent alternative to disposable plastic water bottles. They are used a lot and very frequently, which ensures the visibility of your brand.

Backpacks: practical, useful and versatile

Urban, sports, for laptops, drawstring, children's... All backpacks are effective and versatile corporate gifts. Your clients, partners or suppliers will use them in their daily life, reinforcing the presence of the brand.

Calendars: visibility all year round

Personalized calendars are one of the most classic examples of promotional merchandising. But that doesn't make them any less recommendable. On the contrary; They never go out of style and are valued for their practicality. By being used throughout the year, your brand will be constantly visible. And you have the option of customising them each week or month with different products, services or key messages from your company. This way, you will keep your brand in the minds of your customers throughout the year.

Don't forget about technological gadgets

Another group of promotional merchandising examples worth highlighting are technological gadgets, as it could not be otherwise in the digital age. At Connectad, you have many to choose from: portable chargers, USB drives; headphones, cameras, watches, speakers...

Their importance is twofold: they are essential in everyday life and are highly valued for their functionality and modernity. Personalising them with your company logo is a good idea because your customers and employees will surely use them.

What is promotional merchandising?

Promotional merchandising is the set of products personalised with a company's logo or message that are used to advertise the brand. They are given as gifts at events or directly to customers, suppliers or employees themselves in order to increase brand recognition and foster brand loyalty.

What are the advantages of promotional merchandising?

Its advantages include increased brand recognition, customer loyalty and the creation of a positive image of your company. In addition, promotional items serve as reminders of your brand and can generate great visibility, especially if they are used often.

How to choose the right promotional items for my company?

Before choosing the best items, you should think about your target audience and select those that are useful and relevant to them. You should also make sure that they are aligned with your brand values.

At Connectad, you will find numerous examples of promotional merchandising, a powerful tool to strengthen your brand's presence in the market. Take a look at our online store. And if you want to ask us anything, call us at 34 93 532 31 47 or write to us at info@connectad.net.

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