4 Trends in Promotional Merchandising

In a world where competition is increasingly intense, highlighting your company is no longer a whim but a priority. One of the most effective ways to achieve this is through personalized promotional gifts. Apart from offering visibility, they generate loyalty and increase brand recognition. In this post, we share the main trends in promotional merchandising. Knowing them will help you choose the right products to connect with your customers.

Exclusive clothing and brands, trends in merchandising

  1. Textile merchandising. Sweatshirts, t-shirts, vests, caps or towels are some of the most common textile merchandising products. Their success is based on the fact that they are very practical and, therefore, very visible. With any of them you will achieve positive, constant and long-term exposure. In addition, their versatility allows them to be adapted to all types of campaigns and events, maximizing the impact in different contexts. They are a great marketing and loyalty tool for your brand. These are ideal products to give as gifts both internally and externally (clients or suppliers). It is, without a doubt, one of the merchandising trends to keep in mind.
  2. Premium brand merchandising. For certain companies or certain clients, a “standard” promotional gift is not enough. That is the reason for promotional gifts from well-known brands. On our website you have customizable items from premium brands and exclusive designer gifts on which you can include your logo. We offer you many possibilities to choose from top brands from very diverse fields. You will find items from Sony, Samsonite, Tefal, Thule, Antonio Miró, XD Design and Prodir, among others. All of them will bring quality and prestige to your gifts.

Sustainability and technology are booming

  • Sustainable merchandising. More and more people and companies are aware of the importance of combating climate change and helping to reduce the carbon footprint. In a world where the environment is of great concern, and rightly so, it is logical and positive that the demand for sustainable products increases. These, of course, include promotional items for companies. In the “Eco” section of the Connectad online store you will find a wide variety of personalized ecological gifts. Among many others, reusable organic cotton bags, notebooks made from recycled paper and biodegradable water bottles. All have been created to minimize the environmental impact.
  • Technological merchandising. This is another of the most in-demand promotional merchandising trends. It includes essential products for an interconnected and digitalized world. Technological promotional items combine utility and modernity. They are highly valued for their functionality and their ability to improve the user experience. Among the most popular examples, tablets, Bluetooth speakers, headphones or USB drives stand out. All of these, and many others, are presented to you on our website with all their features. If you invest in technological merchandising, you will demonstrate that you are up to date with innovation, increase visibility and connect with your audience.

Is technology one of the trends in promotional merchandising?

It is one of the main trends because it offers innovative and useful products that attract attention. Portable chargers, Bluetooth headphones, speakers or tablets highlight the brand and respond to the high demand for technological solutions in everyday life.

Do promotional merchandising trends include items from exclusive brands?

Yes. Prodir, Samsonite, Antonio Miró or JBL, to name a few, have trusted us to promote their high-end products. If you want to offer your customers quality and prestige, choose one of these items and our design team will adapt your logo so that it does not lose its exclusivity and original quality.

Why is sustainability one of the trends in promotional merchandising?

Eco-friendly items, in addition to being practical for your customers, will send them an important message: your company's commitment to the environment and responsible and sustainable practices. If you align your corporate values ​​with those of your consumers, they will value you more.

At Connectad, you will find numerous items that respond to current promotional merchandising trends. All of them will help you strengthen your brand's presence in the market. Take a look at our online store. And if you want to ask us anything, call us at 34 93 532 31 47 or write to us at info@connectad.net.

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