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Promote your brand in summer with promotional gifts and merchandising
Summer offers a unique opportunity for companies looking to strengthen their brand presence and enhance customer loyalty through promotional giveaways. As outdoor activities and events intensify, summer promotional giveaways not only increase brand visibility but also offer practical value to customers, making this strategy a smart and effective investment.
We give you some summer promotional giveaway ideas, reasons to boost your merchandising this season and show you a success story.
Corporate gift ideas for summer
We give you 10 ideas of advertising gifts that always triumph in summer.
1. Promotional sunglasses
Sunglasses are the perfect summer accessory, they not only protect the eyes but also offer an excellent opportunity to promote your brand.
- High visibility of your logo.
- Low cost and wide variety of styles.
- Practical utility that guarantees repeated use.
2. Personalized portable coolers for the beach
A portable cooler is essential for keeping drinks and food cool on a hot day, making this an ideal summer gift.
- They keep food and beverages fresh, demonstrating the usefulness of the gift.
- Large surface for personalization.
- Ideal for picnics and outdoor events, increasing brand exposure.
3. Personalized dry bag
Perfect for water activities, waterproof bags protect valuables and offer peace of mind during summer adventures.
- They protect valuable objects, emphasizing functionality.
- Easy to transport and highly visible.
- Available in various colors for eye-catching customization.
4. Beach umbrellas
Sun umbrellas offer shelter from the sun while boosting your brand's visibility at beaches and parks.
- They provide shade and comfort while promoting your brand.
- Ample space for maximum visual impact.
- Perfect for outdoor events and high traffic areas.
5. Personalized car sunshades
Car sunshades are a useful gift that customers and employees will appreciate every time they protect their vehicles from the intense sun.
- They protect the interior of the vehicle and passengers from the sun.
- Visible at street level, providing excellent advertising reach.
- Compact and easy to distribute.
6. Personalised caps
Perfect for sporting events, outdoor activities or as part of a casual summer uniform, caps are a favorite for both businesses and consumers.
- Ideal for keeping your customers and employees protected from UV rays while enjoying outdoor activities.
- It offers an excellent frontal space that guarantees that your brand will be seen by a wide audience.
- Suitable for a variety of situations, from corporate events to informal giveaways, and adaptable to any demographic group.
7. Personalised beach bags
Ideal for carrying all your summer essentials, beach bags are a functional gift that maximizes your brand's visibility.
- Ideal for carrying all your summer essentials.
- Constant visibility in popular places such as beaches and parks.
- Diversity of styles to align with any brand image.
8. Personalized Bottles for Advertising
Promote hydration and sustainability with reusable water bottles, a practical and environmentally friendly gift.
- They promote hydration and sustainability.
- Guaranteed daily visibility.
- Wide range of customization options.
7 Reasons to make corporate gifts and merchandising in summer
Summer is not only a season of sun and fun; it also represents a golden opportunity for companies that want to promote their brand in an effective and memorable way.
Investing in promotional gifts during these warm months can bring multiple benefits to your company.
Here are seven compelling reasons why summer promotional giveaways are not only a smart choice, but also a profitable investment in your marketing and public relations strategy. These giveaways are powerful tools that can increase your brand visibility, improve customer and employee relations, and much more.
Explore why you should consider boosting your brand presence with summer merchandising:
1. Improved Visibility: summer products tend to be used in public, increasing your brand's exposure.
2. Emotional Connection: gifting in a context of fun and relaxation associates your brand with happy moments.
3. Prolonged Utility: summer gifts such as towels and sunglasses have an extended shelf life, providing a long-lasting promotion.
4. Extended Reach: summer products are shared and enjoyed in groups, extending the reach of your message.
5. Innovation and Creativity: summer allows you to explore creative and fun products that can capture attention more effectively.
6. Cost-Effectiveness: the investment in promotional gifts pays off in increased brand recognition and loyalty.
7. Competitiveness: differentiating yourself with unique and themed gifts can put you ahead of the competition.
Summer corporate gift success story
The famous Nivea inflatable ball
A notable example is Nivea's campaign with the beach ball that incorporated a sun compartment to protect the brand's products from the sun.
This clever promotional gift was not only practical but also reinforced Nivea's image as an innovative and caring brand.
Summer promotional gifts not only reinforce your brand's visibility but also provide utility and pleasure to those who receive them, strengthening emotional connections and improving the perception of your company.
Take advantage of the season to stand out with creativity and style.
Visit our summer gifts category to find products that will make your brand shine in this vibrant season.
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